A successful career in public relations is dependent upon forming strong working relationships (go figure, given the name of the industry). And some of the most important relationships PR professionals need to cultivate are with members of the media, the gatekeepers of the ever-important third party validation that so many marketers are seeking.
The PR/journalist relationship is symbiotic—we need each other, but also recognize that the balance can be fragile. And believe it or not, some of your seemingly minor everyday communication habits could be destroying your professionalism and undermining your credibility, no matter what industry you’re in, when trying to keep that balance in check. Here are three of those common habits—and how to put a stop to them.
Check out the full article on Agility PR’s Bulldog Reporter.